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Thrive Allen County - First Annual Pedalfest
A month or so ago, I was contacted by Thrive Allen County, (a client I've done some work for in the past), about an up coming cycling event they were calling "Pedalfest". I was very happy and excited to get to be involved in yet another bicycle-related project. I was even more delighted when I found out they wanted a female cyclist for the design.
Last weekend (September 12, 2015) was the very first Pedalfest, in Iola, KS, and Thrive Allen County was so nice to post photos on various social media platforms. Here are just a few they posted that included many of the designs I did for them.
As a designer, it's really cool (and somewhat rare) to be able to see your work in action. Especially so for us, since our clients tend to be anywhere but local.
If you're interested in Thrive Allen County and the Pedalfest, please visit the links below:
Portland Alley Pedalfest Designs by Rolling Rook Studio
The Design Process (Infographic)
Developed this infographic to explain the way we design at Rolling Rook Studio...
Showing Your Work
Showing your work can be an important part of designing. If for no other reason than to give yourself an idea of how you work and perhaps even how you think. Showing your work gives you insight to your processes (which you don't necessarily have to share with the client).
Showing Our Work: Taking an idea, sketching it out on paper (bottom) and then turning it into a digital design (top).
I keep a client journal on my desk. Basically, it's a Moleskine® where I write things down, old school. It typically contains a page or two I've written up during my initial telephone interview with a client. I ask a few questions, then listen to their ideas about the design, (the more passionate their ideas, the better). While I listen, I write down key points about shapes, colors, thoughts about their ideal customers, descriptions of the service or product, and even the feelings that it conveys. If a visual pops into my head, I will sketch it out as well.
When it comes down to the design process, I start with an initial concept, and then walk away from it. Leaving a project and then coming back to it later is a great way to give it a fresh look. The second look is then shared and discussed with a second pair of eyes before it goes to the client for review.
At the beginning of 2015, Rolling Rook Studio took on a photographer and design partner who often serves as a second pair of eyes and creative director. It has changed the way we work for the better. Having another visual professional on hand to offer input on projects, has proven to be invaluable, and greatly improved our work.
Affinity Designer & Photo Work
Here's a few things we've done since switching over to Affiniy software....
The Adobe Love Affair is Over
We're Developing an Affinity for Affinity
I've been using Adobe software for nearly 2 decades now. I've designed almost everything I've done in Illustrator for the past 5 years. This year, however, will be different.
I was going to renew the studio membership to the Creative Cloud this year, when I realized that last year's subscription was purchased at a discounted deal (about 40% off the regular price). I spoke with Adobe in a chat session online and someone offered me an even better deal, but when I went to speak to Adobe over the phone, they said it wasn't true. I then told them that I'd have to think about it.
We're a small business, just like a majority of the clients we serve. We break even (when we're lucky), but have high hopes and aspirations to do much more. We take pride in serving our customers, seeing them happy and spending what money we do make in the local community.
When a HUGE company like Adobe, (whose software hasn't even really changed that much in the past decade), wants to raise your annual rates, that's a major catalyst to start looking elsewhere...and we did.
Rolling Rook Studio has decided on a change this year, and we're sure that most of our clients won't even notice. We're breaking free of the "industry standard"! As of June 2015 we will be designing exclusively using Affinity Designer software... and you probably won't even notice!
We're going to provide our clients with the same, beautiful designs and the same types of files we've always provided. It will just be a new adventure, and small learning curve for our staff.
That said...We look forward to creating new and exciting designs for you this year!
Official Statement Regarding the "Religious Freedom" Restoration Act
Like many business here, in the state of Indiana, we are deeply concerned with the passing of SB101 today by Governor Mike Pence. It is a law that legalizes discrimination against others under the guise of religious beliefs.
Rolling Rook Studio has always supported the diversity in our employees and our clients. It has always been (and always will be) our policy to welcome and respect all, regardless of socio-economic backgrounds, religious beliefs (or lack thereof), race, gender, sexuality, or ethnicity.
We have signed up to be included in the directory at OPEN FOR SERVICE, "a campaign to celebrate businesses that oppose discrimination of any type". Thus Rolling Rook Studio is prominently and proudly displaying the following...
If you have any questions or concerns, please contact us.
Shout Out from Tory at Hoppy Hour
Tory of Hoppy Hour was so nice to give us a "Super Fan Toast" shout out during her latest episode reviewing some pretty great porters! Thanks Tory!
