Watch People in Other Industries React Hilariously to Being Asked for Free Spec Work

An absolutely MUST WATCH! This is a BRILLIANT video from creative agency Zulu Alpha Kilo explaining why no one should be doing "spec work" and giving away their livelihood for free!

Architects don't give away their blueprints. Diners don't fork out free meals. Personal Trainers don't sign over their intellectual property on spec. So why are we as creative agencies signing away our ideas? In fact, why is anyone in any industry giving it away? We'd love to hear what you think.

I really wish they'd included a plastic surgeon and a plumber. 😏