Q & A With Rolling Rook Studio's Principal Creative

What/Who inspired you to start your own business? 

I did my first commercial project in 1987 for a small business in the Indianapolis area, and have been working in the industry ever since. I designed for several printing, publishing, apparel and promotional products companies, as well as designing smart, electronic forms for the U. S. Department of Defense. 

Eventually I found myself in the position of "graphic designer", working long nights (10+ hours), producing mind-numbing ad layouts for grocery stores, car lots and legal notices without ever interacting with one client. Although I felt a sense of privilege to be working for the largest newspaper publisher in America, I also felt that something was missing and realized that there is a difference between being production monkey and an actual graphic designer. Although the company had streamlined advertising production they had removed the one key element that I felt was most important...interaction with the client.

Shortly after leaving that position, I began what is now called Rolling Rook Studio...and I've been joyously busy, doing the work I love, ever since.


What was the greatest challenge that you encountered along the way?

The greatest challenges for Rolling Rook Studio are providing clients the right tools to communicate what they need, the ability to evaluate what they're looking for, and wether we're a good match.


How would you describe your usual clients?

Rolling Rook Studio actually has a wide range of clients from start-ups to large tech companies. We work with anything from bakeries and small breweries to much larger data management and software companies. 


What do you think is the most effective strategy to keep your customers happy and satisfied with your services?

I believe the most effective strategy to keeping clients happy and satisfied with your service, is to pick good clients, be honest, communicate, treat people well and do good (if not great) work.


What was your most favorite and successful project? 

Generally, I don't pick favorites. We are devoted to doing good work for all of our clients equally. One of our most successful projects, however has been designing for the Rogue | C6 kickstarter campaign which surpassed it's goal and is now in production making amazing, belt-driven, urban bicycles. The Rogue | C6 was even featured in USA Today as, "a bionic bicycle that's probably smarter than the car in your driveway".


In a short line, how would you entice your potential consumers to book your service?

Rolling Rook Studio simply encourages anyone to take a look at our portfolio, see our work, and evaluate if our services are right for them. Then, read the amazing reviews that our wonderful clients have graciously left for us and make that crucial decision to get in touch.

Doing What We Love

People always say, "follow your passion", and "do what you love", and I've always been skeptical....I'm finally starting to see the light.

Things are going better than we ever expected since we re-opened the studio in April this year.  We've had an amazing outpouring of support from family and friends as well as an amazing streak of luck with our fantastic clients.

It seems that the opportunities abound and there is just no better feeling in the world than being able to do what you absolutely love while spreading the joy by creating happy customers!  This is absolutely AMAZING! I wouldn't believe it if I wasn't living it!